6 Ways to Optimize Your Website
Optimizing your website is necessary to be found on search engines. Keep reading to learn what SEO is, why you need it, and 6 ways to optimize your website!
What is SEO?
Search Engine Optimization (SEO) is the process of getting traffic from organic, natural search results in search engines. We’re not talking about creating ads or doing paid partnerships but true, organic results. It aims to improve your website's position on search results pages - the higher the website is listed, the more people will see it.
Why do you need SEO?
Optimizing your website will make it more visible on search engines, allowing people to find you, and become clients or customers of yours! These days, marketing can cost a lot and spending time optimizing your website is actually FREE (minus your time 😉), so why wouldn’t you want to prioritize it? If you need more convincing, read these SEO facts:
0.83% of clicks to go websites on the second results page of Google
70% of clicks in Google search results are organic
73% of consumers trust businesses with online reviews
“Near me” searches increased by more than 130% in 2020
Facts from searchenginejournal.com.
6 Ways to Optimize Your Website
So, how do you actually optimize? We got you. 😎 Here are some easy ways to begin optimizing your website for search engines:
Set up Google Business Profile and keep it up to date
Use your keywords when relevant
Google penalizes businesses for "keyword stuffing"
Ask for reviews on Google
Bonus if the reviews mention your keywords!
Write a blog and post as often as possible. 2-4 times per week is recommended.
Backlinks
Backlinks are links on other websites that connect to a page on yours
Improve your website's loading speed
Conclusion
SEO is an important part of digital marketing and can help improve the visibility and credibility of your website. By following these six steps to optimize your website, you can improve your search engine rankings and drive more traffic to your site. SEO can take some time to build up, but it is worth it! If you have any questions, reach out to us at kacey@govirtualassociates.com and see how we can help!
